The rise evolution of the social media giants over the last decade has shaken up the way in which people communicate and share experiences, but it’s also opened up opportunities to engage with customers and generate new business. The importance and of social media marketing is growing and it is becoming a necessity for most organisations, due to the sheer volume of users that could potentially engage their brands.
Social media marketing plays a vital part in improving brand awareness on a large scale and our services can help you to engage with users in your target market that you may not otherwise be able to reach with other channels. It’s not all about quantity though; we make sure that your activity is seen by people who are likely to do business with you at some point in the future and focus on building up an audience of high quality, rather than simply growing your audience aimlessly.
Social media platforms are seen by many as platforms to voice their opinions, including their experiences with brands. The comments made on social media sites might not always be positive, so it’s important to manage both positive and negative posts about your brand in order to maintain an overall positive perception of your brand and your products/services.
We can help you create and implement a standard process for handling positive and negative content relating to your brand and will help you to uphold your reputation as much as possible.
Lead Generation & Sales
Generating direct responses from your social media campaigns can be difficult if you’re only sharing news and updates, or promoting your own content from your social media accounts. However, if you’re using the right tactics then social media marketing can produce huge volumes of leads and sales.
We specialise in generating leads and sales through social media marketing and use a number of tactics to produce the best possible results. Whether it’s the wording of your posts, the you interact with your audience, or the content & landing pages you’re sharing, we’re confident that we can find a way to increase your leads and/or sales from your campaigns.
Marketing trends in 2017 show that people are more likely to remember (and buy from) organisations with whom they’ve had a memorable “moment”.
As well as keeping your social media posts relevant, engaging and up to date, we’ll also work with you to implement big ideas that take the form of a large-scale social media campaign. This could be for a new product or service you’re launching, promoting an event you’re hosting, or a large campaign being implemented across other digital marketing channels. Whatever it is, we’ll help you get the best results possible from your big ideas and ensure that it makes the impact you’re expecting.
Social Media Strategy
There’s more to social media marketing than simply logging in every day and posting an interesting message. In order to improve awareness of your brand and generate leads and sales, you need to think about how you use each individual platform and ensure that the content you’re sharing is creative enough to stand out from the busy crowd of tweets, posts and shares and relevant enough to your audience to generate positive results.
We’d love to hear about your business or charity’s next project; whether you’re re-branding and need a new website and brand identity, or simply need to explore ways to grow your business, get in touch with us today and we’ll find a solution for your requirements.